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What is an HTML e-mail?

HTML stands for Hypertext Markup Language. It is a universally recognised Web-programming language which is used to format text, graphics, sound and video. It enables the production of Web pages on the Internet and can also be used to create e-mails.

HTML e-mails look similar to Web pages--they allow the use of graphics within mailings and include many of the things that our subscribers have asked for: pictures, colour and hotlinks.

Does an HTML e-mail take longer to download than a plain-text e-mail?


Generally, an HTML e-mail does take a little longer to download than a plain-text message. We know that some of our subscribers are concerned about this so our HTML e-mails have been designed to keep download time to a minimum.

Does my e-mail program accept HTML?

Have you ever received an e-mail that has included pictures or graphics? If so, then your e-mail program probably accepts HTML. A growing number of our subscribers have e-mail applications that accommodate HTML (Netscape Communicator 3.0 or higher, Microsoft Outlook 98, Microsoft Outlook Express and certain Web-based e-mail providers). Some people use older programs that can only read plain-text messages. If you use a text-based e-mail client, you should subscribe to the text-only versions of our e-mails.

 
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